A technique that we use to generate high-value organic traffic for a website is long-tail SEO. To generate high-value organic traffic, we have to focus on these keywords. These keywords consist of three or more than three words. When we search these keywords, we will know that these keywords have low search volume. Moreover, these keywords have a low competition rate. When we compare the conversion rate of the short-tail keywords and long-tail keywords, we will know that long tail SEO keywords have a higher conversion rate.
What Are Long Tail Keywords?
In the beginning, we have discussed the words of the long-tail keywords. On the other hand, short tail keywords have less than three words. With the help of the short tail keywords, we can’t focus on the broader concepts and user intents. Long-tail keywords allow us to focus on these things. That’s why they have a low search volume. Now, you will be thinking that why we are calling them long-tail keywords. To understand this concept, we have to plot the graph of these two kinds of keywords. These keywords will appear at the tail end of the graph. That’s why we are calling them long-tail keywords.
How to Develop an Effective Long Tail SEO Strategy?
After understanding the importance of the long-tail keywords, you would like to use them in your website. If you want to get the real benefits of the long-tail keywords, you will have to develop an effective long-tail SEO strategy. Here, we will discuss some essential tips to develop an effective long tail SEO strategy.
Conduct Keyword Research :
If you want to develop an effective SEO strategy, first of all, you will have to conduct keyword research. No doubt, it is one of the most difficult parts of the long tail search engine optimization strategy. Anyhow, you can easily find the long-tail keywords by utilizing some essential techniques. To find the long-tail keywords, you should browse the most popular forums. The most popular forums to browse the long-tail keywords are Quora and Reddit etc. Secondly, you can also use some keyword research tools. Thirdly, you should look at your competitor’s strategies. When you will look at your competitors’ strategies, you can also find enough insights and ideas about the long-tail keywords.
Find Match Terms from Existing Content:
While following the long tail SEO strategy, you should not only focus on the existing content. You should also focus on the new content. It means that you should match long term keywords with the existing and future content. For this reason, you will have to create new web pages. While creating the new web pages, you should focus on the original and high-quality content. If you want to get more keyword ideas, you can also consider the intent of the audience. If you will not follow these strategies, you may experience a drop in your search engine ranking. As a result, you can also experience loss in the leads.
Optimize the Content:
To find long-tail keywords is not enough for you. Along with finding the long term keywords, you will have to focus on the optimization of the content. To optimize the content for long tail SEO, you will have to show familiarity with the standards of the search engines. You should also avoid your content from keyword stuffing. While optimizing the content for the long-tail keywords, you should focus on various areas. First, you should optimize the title tags. You should optimize this title tag in the designated H1 heading. Secondly, you should optimize the Meta description. You should optimize it effectively because search engines are showing it in the search results. When you will optimize it properly, you can convince the readers to click on the web pages. At last, you should also optimize the content, URL and images of your website.
Test and Re Optimize:
Recommended by a dissertation help firm, you should know that SEO is an ongoing process while optimizing your website for SEO. Therefore, after optimizing the long tail SEO of your website, you should make some improvement for the newest and existing web pages. If you will not keep room for improvement, your search engine ranking may decrease. To measure its success, you should focus on various factors. First, you should check the ranking of these web pages. It means that you should check the visibility of the web pages in the search engines. Secondly, you should check the traffic of your website. To check the traffic of your website, you can use the Google Search Engine tool. Thirdly, you should also check the revenue of the long tail SEO strategy. At last, you should check the conversion rate of the website.
Reasons to Use Long Tail SEO Strategy:
Before focusing on the long tail SEO strategy, you should know its reason or benefits. Almost seventy per cent of the web traffic is coming from the long tail SEO keywords. If you are not optimizing your website for long-tail SEO, it means that you are missing valuable traffic. Here, we will discuss some compelling reasons to use a long-tail SEO strategy for the success of your business.
- It is the best technique to reach your target audience faster. Long-tail keywords allow the users to focus on the specific intent or motivation of the users.
- If you are focusing on short-tail keywords, you will have to face a higher level of competition. On the other hand, if you are focusing on the long-tail keywords, you may have to face a lower level of competition.
- It is also the best way to improve the conversion rate of a website. If you are focusing on these keywords, you can improve the conversion rate by up to thirty per cent.
- If you are focusing on short-tail keywords, you will have to spend enough efforts and money to enhance their appearance in the SERP. By focusing on these keywords, you will have to spend fewer efforts and money.
You can also lower your marketing costs by focusing on these keywords. It means that you can easily optimize and maintain the ranking in the search engines.
